More About LAFIT

LAFIT OFFICIAL

BRAND INTRODUCTION

Lafit 品牌

Lafit Florist 是香港高級保鮮花藝品牌，於2016年成立，廣受藝人及網紅喜愛的名人花店。

Lafit以法式優雅風格設計，配用漸變、珍珠及粉嫩夢幻色系作主調創作與眾不同的花藝作品。

每次出品都會取些浪漫的名字附上極具藝術感的文字，只要看到Pastel tone夢幻色調的花束都會想起Lafit。

所有保鮮花花材都是選自頂級日本及厄瓜多爾，加上獨特開花技巧，令每個產品達到最盛開效果，著重品質的氣質女生必須擁有。

Lafit品牌追求浪漫主義，創辦人Layla好希望Lafit花可以成為眾人心目中送禮買花的首選，除了帶俾大家奢華的體驗，令買花成為一個習慣，讓生活時刻充滿著儀式感。

奢侈不只是單指該產品擁有昂貴的價值，而是追求更深層次的心靈滿足感。女生備受竉愛的感覺，心底裡的感動往往都能記得一輩子。

每一件花禮產品都是代表著我們的心意藝術，人手製作背後包含著祝福的心去製作。

我希望每一個收到花的人都感受到幸福，每一束都替送花人傳遞著專屬他們愛的信息。

所以我比較著重我們的花能夠帶給人暖心的心意，以最高標準去看待花藝藝術。每束花的設計背後都有段故事或意境，希望能夠把客人帶到屬於我們獨特的Lafit花藝花界，記錄一段段難忘的回憶。

“Treat her better with LAFIT flowers.” 品牌堅持以頂級花材用心製作，每份作品都帶出一份精緻而華麗感覺。除了一直研發創新花藝品，亦逐漸開設輕奢珠寶及時尚周邊商品，帶領品牌走在最前，讓客人感受Lafit 品牌的華麗感。

LAFIT OFFICIAL

The Lafit brand pursues romanticism. I really hope that Lafit flowers can become the first choice for people to give gifts and buy flowers. In addition to bringing everyone a luxurious experience, buying flowers becomes a habit and makes life full of rituals. Luxury does not just mean that the product has an expensive value, but it should give the pursuit of deeper spiritual satisfaction. The feeling of being loved by a girl can often be remembered for a lifetime.

Each flower gift product represents our art of heart, and the hand-made production contains the heart of blessing to make it. I hope that everyone who receives the flowers will feel happy and that each bouquet will send a message of their love to the flower giver. Therefore, I pay more attention to the warmth that our flowers can bring to people's hearts and treat floral art with the highest standards. There is a story or artistic concept behind the design of each bouquet of flowers. We hope to bring guests to our unique Lafit flower world and record unforgettable memories.

FOUNDER

LAYLA YEUNG

Lafit 創辦人

Lafit 品牌短短幾年網店再逐步發展成為現時時代廣場唯一的一間高級花藝禮品店。一家花店的氣質與創辦人密不可分；

Lafit 品牌源自於90後創辦人Layla Yeung，由22歲開始選擇創業，憑著對花藝有一種別樹一格的審美和創意，及對美感有一定的堅持和執著，獲得多位名人、網紅喜愛和客戶的長期支持。

Layla認為每一件花禮產品都是設計人的心意藝術，人手製作背後都包含著祝福的心去製作。

新店裏擺出的花藝擺設都充分反映了Layla別出心裁的美學理念，無論是巨形漸變花束墻還是特色擺設，成品總是充滿了柔美氣質的文藝氣息。

除了是一間奢華禮品店，更可說是Layla的私人花藝展覽。除了一向熱賣的各種獨家設計的花束花禮之外，更新設多款時尚周邊商品及限量禮盒。

Layla亦把花藝的美感帶到珠寶設計，開設優雅高級感的輕奢珠寶系列，低調散發優雅氣質。讓客人多方面感受Lafit品牌的華麗感。

LAFIT's founder

In just a few years, the Lafit brand has gradually developed from an online store to two brick-and-mortar stores and is the only high-end flower arrangement brand in Times Square, Causeway Bay. Lafit is synonymous with elegance and fantasy in many people's minds. Each and every bouquet is meticulously arranged by expert florists and coincides with the founder's devotion to creating a harmonious environment. Lafit was founded by Layla Yeung, when she was only 22 years old. She quickly won the long-term support of many celebrities (such as Grace Chan, Dada, Hins Cheung, Gracie Wong, Eliza Sam, etc.), many Internet celebrities and customers. In addition to being a luxurious flower shop, it can be said that it is Lafit is like a private flower art exhibition.

Except their signature preserved flower works will be uniquely designed in dusty rose colour, Lafit insists to infuse it’s own branded elements into Lafit Jewellery.

LAFIT JEWELLERY

CONCEPT BEHIND

優雅高級感的輕奢珠寶首飾

LAFIT花店只選自頂級日本或厄瓜多爾玫瑰，細膩和精緻的花形媲美玫瑰花界的天然寶石。

今次Lafit把對花藝美感的堅持帶到全新同名輕奢珠寶品牌Lafit Jewellery，低調散發優雅氣質。以柔美典雅的花藝色彩作為靈感，分別開設Fashion Jewellery 和 Fine Jewellery兩大類。

Lafit認為珠寶是每個精緻女生不可或缺的單品，簡約而高貴的設計更能突顯女生的氣質。以14/18K金、鑽石、藍寶石、淡水珍珠及純銀等高質物料打造。

細膩精緻的設計，是藝術也是飾品，展現低調輕奢態度。  並以LAFIT莫蘭迪玫瑰豆沙主題色設計出最唯美包裝的珠寶首飾盒，奉上最完美組合，一見難忘。

OUR JEWELLERY

Lafit Jewellery is a brand about the understated attractive luxury style, a brand belongs to all women. Jewellery to Layla, is accessories in a art form, every women should have jewellery that are unique to them. Jewellery has the power to be the one little thing that makes you feel unique and powerful, Everyday is more beautiful with Beautiful Jewellery. I think choosing a jewellery to wear is a good start for a day.

Jewellery is an indispensable item for every graceful girl. I have to wear different delicate accessories every day to make my overall look more chic and the most simple and noble designs can better highlight the temperament of girls. Inspired by soft and elegant floral colours, Lafit jewelry has two categories: Fashion Jewellery and Fine Jewellery. Made of high-quality materials such as 18K gold, diamonds, sapphires, freshwater pearls and sterling silver plated with 14K gold, it is both art and jewellery. It's designed in the most beautifully packaged jewellery box with the theme colour of Morandi rose bean paste, showing a low-key and luxurious attitude.

In the future, Layla will design Lafit’s original jewellery, by adding in her favourite storyline, in order to enrich the art elements and to reinforce the customer’s impression. Beside the floral art, I hope that our customers will be confidence to our jewellery quality, and sense our unique charisma and story.